“For the adventurous spirit, the inquisitive child in us all. Release your inner explorer”

• To discover a balanced holistic lifestyle. Never the status quo. Active healthy life with sports and hobbies, fitness, nutrition and travelling supported by like-minded global community.
• To encourage people to regularly dress well, be stylishly and practically accessorized, actively stay healthy. Travel as often as possible. Eat in a new place, do activity, learn a hobby, see the sights, and be adventurous.
• Help people discover new, activities and sports. Traveling to new destinations even in a short time period, to bring about a balance between living, working, adventuring, and health. Reset from the usual grind and do something regularly to maximize life.
  

  “Discover, learn, play, move and repeat.”

• Motivate to be more than we are currently. Tweak a lifestyle to incorporate, healthy exciting activities regularly.
• Travel for a reason. Explore with purpose. You won’t discover if you don’t explore. We only live once.
• Develop products with acute attention to detail and quality that can survive any adventure. Elegantly functional. Premium style that is practical but famously affordable.
• Develop products and services that are designed to enhance the journey. To make it amazing. Bridge the gap and offer premium products and services at affordable prices.
• Focusing to source and develop products which are innovative, creative and premium. Aiming for sleek urban fusion minimalist designs, tested and reviewed. With a sense of class, exclusivity and unique designs.
• Produce inspirational content, educational guidance and support, building a community. Aiming to achieve synergy between, mind, body, activity and exploration. In the modern work life balance.

In the UK and many part of the world, increasing number of people are focusing on health, fitness and travel. However, a large population aspire but do not, frequently, explore the outdoors, travel or actively discover what is available in our vicinity. Due to hectic work, lack of like-minded community, environment and weather.

Human beings have an innate need to be different, social and adventurous. But there are many in urban areas only doing daily routines, going to work and coming home. Struggling to stay healthy due to lack of time and motivation to implement a positive change, whether it is fitness or other activities. Knowing we should remain fit and healthy. Unsure of what to eat, apparel and accessories to buy. Disappointed by products that are substandard, not really style focused or too excessively priced. Overwhelmed by conflicting, confusing and impractical information. Various Social media channels and websites exist but with only specific fitness advice neglecting a holistic approach. An anxiety felt by us and many more.

Our aim is to change this. Encouraging people to enrich their lives by, regularly, incorporating outdoors related activities, travelling, general sports and fitness. Also to get out in the city, enjoy evenings, do various leisure activities and healthy eating. Promoting a holistic healthy lifestyle. Motivate people to make the most of what’s available locally and venture further visiting new destinations around the world. To achieve a life well lived. Not to settle for the average and mundane.

Utilising our products to enhance and enjoy their cross-sector activities. Supporting the journey with premium, stylishly practical ready to go accessories and looking sleek with our apparel range. All of which easily fit into urban work life.