Surrounded by the best in urban culture and lifestyle. Founded in London based in both London and Hong Kong. Two of the best Urban Cities in the world.
Realising that the pressures of urban life, work, and time inhibited us from living an adventurous holistic life. Our idea began initially with a few friends deciding to make the most out of one of the best Cities in the world, followed by regular travelling and fitness.
Soon realising we needed accessories and apparel that also fit into our professional daily lives and our new commitment to do more. We found many products on the high streets did not resonate with us. They were either not designed with an urban audience in mind, or they were just unnecessarily expensive.
“For the adventurous spirit, the inquisitive child in us all. Release your inner explorer”
“Discover, learn, play, move and repeat.”
In the UK and many part of the world, increasing number of people are focusing on health, fitness and travel. However, a large population aspire but do not, frequently, explore the outdoors, travel or actively discover what is available in our vicinity. Due to hectic work, lack of like-minded community, environment and weather.
Human beings have an innate need to be different, social and adventurous. But there are many in urban areas only doing daily routines, going to work and coming home. Struggling to stay healthy due to lack of time and motivation to implement a positive change, whether it is fitness or other activities. Knowing we should remain fit and healthy. Unsure of what to eat, apparel and accessories to buy. Disappointed by products that are substandard, not really style focused or too excessively priced. Overwhelmed by conflicting, confusing and impractical information. Various Social media channels and websites exist but with only specific fitness advice neglecting a holistic approach. An anxiety felt by us and many more.
Our aim is to change this. Encouraging people to enrich their lives by, regularly, incorporating outdoors related activities, travelling, general sports and fitness. Also to get out in the city, enjoy evenings, do various leisure activities and healthy eating. Promoting a holistic healthy lifestyle. Motivate people to make the most of what’s available locally and venture further visiting new destinations around the world. To achieve a life well lived. Not to settle for the average and mundane.
Utilising our products to enhance and enjoy their cross-sector activities. Supporting the journey with premium, stylishly practical ready to go accessories and looking sleek with our apparel range. All of which easily fit into urban work life.
“Live your Dream ✪ Not Dream to live”
To inspire the adventurer in us all. Discover amazing new activities together and share an adventurous active lifestyle.
We believe people are the best version of themselves when we are outdoors, active and social. Life should be full of various experiences, from meeting new people in a simple coffee shop to trail blazing across adventurous peaks.
We exist to make your experiences and exploration easier, practical and enjoyable.
Share our insatiable spirit of not being average. To live beyond our imagination.
For progressive can do individuals living around the world, obsessed with the small details but focused on the bigger picture. Seeing everyday as a new adventure.
To live without regrets. Rebellious at heart, moderately in life.
Aesthetically modern. Simple. Sophisticated. Practical. Premium materials and finish. Products that are innovative in design
To have an holistic active life, you need to be fit and healthy. So healthy eating, endurance and strength training is important to live life fully. Our products are designed to compliment the needs of the modern lifestyle with a strong focus on functional luxury.