Active Lifestyle brand, focused on wellness (healthy living), sports, outdoors and travelling for the urban demographic. Offering premium accessories and equipment with a touch of athleisure and casual apparel with an urban minimalist fusion design. Focusing on bridging the gap between premium products and services at affordable prices. Predominantly using a direct to consumer model.

Developing premium functional accessories appropriate for everyday use in the city as well as more thrilling explorations. Supplemented by urban classics and active wear apparel stylishly suitable anytime including; traveling, gym and casual settings. Designed for multiuse and fashion combinations. To take the user from work to training to adventuring.

Encouraging people to enrich their lives by, regularly, incorporating outdoors related activities, travelling, general sports and fitness. Also to get out in the city, enjoy evenings, do various leisure activities and healthy eating. Promoting a holistic healthy lifestyle. Motivate people to make the most of what’s available locally and venture further visiting new destinations around the world. To achieve a life well lived. Not to settle for the average and mundane.

Utilising our products to enhance and enjoy their cross-sector activities. Supporting the journey with premium, stylishly practical ready to go accessories and looking sleek with our apparel range. All of which easily fit into urban work life.

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